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Facebook ad campaign tips

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Is Facebook an optimal social media platform for selling goods and services should be one question that new start-ups consider when sifting through the minefield of options, and if so, what are the advantages? There are over 845 million people who log on to Facebook each day with more and more joining hourly. You can surgically place ads in front of your niche client market fast and easy.

Those figures are impressive but you do have to take in to consideration that the majority of people use Facebook for its main intention, to interact with their friends and make new ones, whilst using the various apps available. This doesn't mean that you can't make successful sales on Facebook, and using these tips below will help to use Facebook to your advantage.

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The key is momentum and being strategic in the way you market. Stick to your plan until you start to see positive results. Reaching the right people at first will cut down on time and frustration. This is twofold, first pay for advertising on Facebook, split test the ads, optimising and increasing conversions, or simply take the time to build a strong following.

Creating a strong following will cost you in the amount of time it will take, whereas the first option can be expensive at first from a monetary point of view. Compare Facebook ads to Google's popular Adwords campaign. Facebook ads are usually less expensive than Google Adwords advertising and you receive statistics faster due to the amount of numbers.

Facebook can become more costly in testing, and give weaker conversion rates than Google's. Costs are determined by (CPC) cost per clicks and the number of people clicking on your ads. If the ads are being clicked but they don't turn into sales, this could mean that you need to redirect your advertisement to a tighter niche group, or the cost per clicks should be adjusted.

It may be prudent to start ad campaigns with a fixed budget, starting with a lower denomination first will save money while testing the market and still driving traffic to the relevant Facebook page. I suggest a page as this is the best way to keep potential buyers interested rather than sending them away from Facebook to a website. Once you have started to attract the right people the next phase is to up your numbers.

Optimising your Facebook ads are key to success in this type of marketing. Making mistakes at the beginning is part of the learning curve, all be it a costly one, but eventually once you have learned how to fully optimise your Facebook ads you will have a recipe for success.

Another way to optimise your Facebook ads and to make them stand out more to your targeted audience, is the right kind of Image choice, headlines are also important as well as breaking up your text. All these consideration will ad to the visual enticement and keeping your potential customer reading.

We are professional Facebook marketers that have created a selection of applications such as the Facebook Blog App. To find out more about Like It Pages go to our website where you can sign up for our free trial.

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